Boon

Boon is a Global 500 HR Tech startup that enables companies to offer curated employee experiences that build culture and boost retention. To scale its go-to-market efforts, Boon partnered with Greaterscale to build its outbound sales system from the ground up and revamp its revenue operations.

The partnership began with a full CRM migration from Salesforce to HubSpot and quickly expanded into end-to-end outbound execution, ICP testing, and automation across every stage of the sales funnel.

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How Greaterscale helped

Greaterscale embedded with Boon to take ownership of sales operations and outbound growth. From foundational CRM infrastructure to campaign execution, our team designed and implemented a complete revenue system optimized for scale.

Strategies Implemented: 

1. Rebuilt Boon’s CRM ecosystem with custom pipelines, automated sequences, deal stages, and backend workflows, all integrated into HubSpot.
2. Launched a personalized, multi-channel outbound engine leveraging email, LinkedIn, and cold calling, tailored to different ICPs.
3. Ran targeted experiments across 9 industries and multiple personas to identify the most responsive segments and channels.
4. Used AI tools and human-led personalization to engage prospects effectively across all touchpoints.
5. Partnered with Boon’s marketing agency and event team to ensure synchronized messaging and outreach.
   

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Let’s talk results

1. Sourced over $83,000+ in ARR directly through outbound campaigns targeting high-conversion ICPs.
2. Supported the close of $300K–$400K in ARR through automation, optimized handoffs, and nurture sequences.
3. Turned HubSpot into a fully operational RevOps hub with automation, integrations, and scalable workflows.
4. Identified Boon’s most responsive industries and personas through rigorous outbound testing.
5. Determined ideal outreach strategies by segment, improving engagement and conversions across email, LinkedIn, and phone.

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Thanks to a tightly integrated RevOps system and strategic outbound execution, Boon gained a repeatable and scalable GTM engine—backed by data, automation, and precision targeting.